With online marketing growing vastly, every company or blogger is in the competition of earning more money. Hence online advertising has increased manifold times in last couple of years .For most of the bloggers ,a high CTR –Click Through Rate facilitates them to earn more money from ad programs like Google AdSense.
In simple terms CTR stands for the ratio of no. of clicks on ads divided by the no. of page views of your blog or site.A good CTR contributes to your keyword’s quality score increasing your costs and ad positions. By following these 7 simple rules one can optimize the number of clicks of the ads or the CTR of the blog:
1. Significance of colour of your blog
A Google AdSense unit is comprised of five parts including border, title, background, text and the URL. It is best to use the default Google blue colour for the title of your blog as people using internet are accustomed with this color. Though one can experiment with a different colour scheme which suits your audience.
2. Content should be rich with keywords
To increase your AdSense revenue, it is vital to build the content of the website rich, distinctive and flowing on varied topics. Based on the theme of the pages Google will target relevant ads for your website. If your content does not have relevant keywords, you may not generate suitable ads which will provide you with low CTR.
3. Ad positions
It is imperative to use AdSense on the right position. The suitable placement of AdSense will let the users see it clearly and click more. Generally, the best position for ads is the centre-right in the user’s line of vision. Many bloggers are unable to earn more due to the wrong spot of their ads.
4. Borders to be withdrawn
Ads with borders can easily be distinguished leading the visitor not to click it. Borders will make them appear as obvious ads and can lead to less CTR. So it is advisable to match the colour of the border with the background colour of the blog.
5. Design of the blog
Keep innovating with the design and appearance of the blog. It will enable the viewers to stick to the blog for longer. They should look like the content and blend with the web page.
6. Appearance of ads
Advertisements should be put in such a way that it should be in tune with the content of the blog. Now-a-days viewers are weary of banners, pop ups, contests, giveaways etc. It is important for the blogger to make it distraction less.
7. Match the text of ads with content
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