User-generated content, viral marketing, online word of mouth, third-party endorsement, all of these are terms that digital marketers out there want to be capable of excelling at when they are carried out. Everyone out there wants to be able to do this an very effectively. Everyone in the marketing game can always use more tips and “how to’s”, the more you know the better it can be for you.
Anyone out there who is instantly able to carry out all of the listed above, but to their maximum potential deserves all of the success, stardom and accolades that come with it. However, these awards and accolades are not very easy to gain, unless of course you are as master at these things, the real question is “How do you get a non moving object, moving?”
This question was asked by a company called Savoo around 18 months ago, “how do you get a large amount of people talking about you, when they’ve never heard of you before.” The challenge as set by a big US boss is to “have a community of bloggers out there who want to work with you, as well as wanting to tell people about how great and fun it is to work with your company, a big challenge surely, but one that can be done when a lot of time is spent on it along with the commitment to succeed.
In fact below we have compiled a list of 10 tips which you should take notice of when you are trying to do just this:
1. Choose The Niche You Are Working In Carefully
This can be done by viewing your analytics and seeing exactly who is using your site. When this has been viewed ensure that you come up with a specific set of bloggers to target. As an example there is no point targeting the sports bloggers out there if you are a Technology site.
2.Think Like A Salesman
When you are trying to sell your business to a group of people imagine that you are talking to the blogger(s) in a public place, such as the pub for example and not across a board room table.
3.What Does the Blogger Like To Write About
When it comes to this think about things such as:
- what do they like in their life?
- What do they write about?
- What’s important to them?
- Have they wrote about one of your products recently, or something related to a product of yours?
As said within the first point, a sports blogger won’t like writing about Technology.
4. Apply Yourself To Everyone
Although I have said within other points that “sports bloggers won’t like writing about Technology”, don’t presume they won’t do it immediately. Try and find some common ground with the blogger, for example everyone out there loves too gain their own money, whether the person is a single parent or a graphic designer.
5. It’s The Giving That Counts
The bloggers out there nowadays will get as many emails as journalists, so it’s important that you provide them with enough information, as they have not been put on this earth with all the information, coverage, links, reviews, etc. Along with those don’t go around offering great deals to their enemies, this will not go down well and will only damage you and leaves a bad taste in the bloggers mouth.
6.Go Big Early, The Earlier The Better!
When you are trying to get your business out there ensure that you make a statement of intent, make sure you show the cyber world that you mean business and you are here to stay for a long time.Ensure that you pick a couple of the top targets out there and carry out something for them that will get that ball rolling, maybe even massively boosting our business.
7.Engage Again and Again and Again
If you do not keep coming back to the blogger(s), unless you go back to them with something bigger and even better within weeks, blogger(s) will very often just forget about you and go somewhere else. They will more than likely think you are a one hit wonder. There are many ways in which you can keep in contact, whether using social media, skype or other messaging apps, make sure your blogger(s) are in the know.
8.Treat Your Company Associates Like A Family
Most people out there are pretty close to their family and enjoy quality family time and your workplace should be the same, ensure that all of your employees, bloggers or whoever works for you are happy. A happy workplace is always better!
9. Remember This Will Cost, Nothing Is Free
The campaign you are carrying out is not going to be free, it may not be overly expensive, but it definitely won’t be free. To combat this ensure that you set some money aside, so when it does come down to paying for things you have no problems.
10.Remember, Time is Money, However you Need To Understand People’s Situations
Once you understand the community that you are in, you should be aware of how they live their lives. Just as some examples, the mothers out there are busy with kids in August as school is starting, Christmas is no doubt stressful for everyone out there and on new years day/eve everyone needs something that they can look forward to. Talk to your employees like people. Ask what they think you are doing right and what could be done to improve the services that you offer. There is a higher chance that they will tell you than not.
With all of this carried out, your company should be much better known than it was before along with a much better SEO due to all of the high quality content that you would have gained.
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