Content is an extremely important component of an online marketing strategy today. People are spending time doing research before purchasing a product or signing up for a service and are looking for information online. The content that you produce is what has the potential to capture their attention and keep them interested in your company or brand. Incorporating a blog into your business website is a great way to share content on a regular basis. It can also provide numerous SEO benefits if you know how to properly optimize each post since each new post adds an additional page to your website that can rank in the search engines.
Here are 5 important SEO tips for bloggers:
Add keywords
The first step in the SEO process is to conduct keyword research to find out how people are searching for the products or services that you offer. Just as these keywords should have been implemented naturally into the existing content on your site, they should also be incorporated when adding a new blog post. A blog is a great place to target the keywords that you weren’t able to target on the site but are still relevant or to target long tail variations of keywords. Remember, you never want to “stuff” keywords into the content. If it doesn’t flow naturally, don’t add it in.
Incorporate links
The search engine spiders not only pay attention to the inbound links that point to your site, but also to your inner linking structure and the pages that you point to within your own site. A blog post may generate traffic, but ultimately you want a visitor to look at more pages of your site. Adding a deep link within a blog post is a good way to encourage a visitor to click. For example, if the blog post addresses something that you offer on a service or product page, link over to that page using anchor text. You don’t want to include too many links because it looks spammy, but adding one into a post every once in awhile is a good strategy.
Utilize H tags
Since people tend to browse or skim blog posts as opposed to reading them word for word, it’s recommended to break them up. Instead of just adding spaces, bullet points, or numbered lists, consider using subheadings with H tags (like h3 or h4). This text will stand out to the search engine spiders.
Install an SEO plug in
An SEO plug in makes it easy for anyone that is adding a blog post to also easily add corresponding meta information like the title, description, and targeted keywords. The title should be no more than 70 characters and the description should be no more than 150. Make sure to write a title and description that are optimized with keywords.
Edit the URL
The default for the end of the URL is often the full title of the post, which could be quite long. Edit the URL by cutting it down to a few keywords from the title. For example if the URL default is “www.mycompany.com/blog/how-to-go-on-vacation-on-a-budget” shorten it to “www.mycompany.com/blog/vacation-budget”.
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