When it comes to Marketing your business, a lot of people seem to think that there is a huge cost involved, however, this is not necessarily the case. As long as you have the time, marketing can be done without any cost at all.
Those who run their business from home are always looking for ways to market what they provide, often using methods that are either very low cost, or with no cost at all.
Before you do begin to market however, it is important that you choose the correct keywords for your business, this can be done both, in your head, and by checking out what your competitors are using. Once these keywords have been chosen you will firstly need to optimize your own site, this is often known as a process called SEO (Search Engine Optimization).
There is a way of advertising your site known as PPC (pay per click) and it can be very useful for those who know what they are doing. However, if you are new to the internet world, I do not advise using it as it can lead to you spending loads of money and not gaining anything back.
When it comes to low or no cost internet marketing, there are four main ways that you can use to advertise your website, bear in mind however, that consistency is very important and you need to stick by strict dates and times.
Article Marketing
Article marketing can be a very good way of both getting people interested in the services you provide and gaining those all important backlinks. There are websites out there known as “article directories” and if you are able to write your own article(s) and submit them personally, there will be absolutely no cost. If you aim to write around 4-5 articles a month, the backlinks you receive should really boost your rankings for your chosen keywords.
A word of caution however, make sure to change the keyword you link with, as this looks much more natural to search engines.
Forum Marketing
This is a pretty simple step, all you need to do is join a few different industry relevant forums and keep your eye out for anything that you are able to answer or reply too. All you have to do is make sure that your web address is within the signature on your profile. Make sure that when you get involved in conversations you are actually interested in whats being said and feel like your making a meaningful contribution. When it comes to the amount of times that you should post, I recommend trying to post at least three to four times a day.
Social Media
A large amount of people nowadays are using social media and the potential outreach you could achieve is massive, websites such as Facebook, Twitter and Google Plus really allow for that extra exposure on your website. Remember that you are able to create a business page which is completely separate from your personal page, but can be accessed from your personal profile.
Blog Commenting
Blog commenting can be a great way of gaining exposure to your website, you don’t even need to sign up. You simply need to find a website which contains a blog and leave a comment with your websites link. It is often best to find a blog which is related to the industry in which you work, as your comment can be marked as spam and deleted. One last helpful tip about blog commenting is to make sure that when you do comment, the comment is legitimate and actually contributes to the post.
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