It’s distressing news to find out what’s going on with search results .Dan Petrovich, a SEO has elucidated in details about his hijacking few pages in Google in his recent article. He also illustrated his copied version over the original version of the page. The outcome has puzzled Google with the result that a specific page can appear in place of another. The first thing he did to prove this is to copy the source code and the entire page including everything and put it across a fresh URL on his site .Then he linked to the page and gave it a +1.And it worked!
In similar ways, Dan also experimented with few more domains but the results varied from one another. With his findings, hopefully very soon Google will figure out about hijacking issues with duplicate content.
Hijacking and spamming are not very new theories in terms of Google Search results. There are many high volume keywords when typed for Google search resulted in some absolutely irrelevant information which are no way related to the specified keyword. This is not limited to only keywords but for many blogs which have been ragged from beginning to end. The saddest part is that such copied blogs are even ranked much above than the original.
It is important to note that one can lose lot of traffic due to duplicate content on most of the sites. Duplicate content is one of the most promising problems which can affect a website’s success with Google. Hence Duplicate content is a big no-no as it dilutes branding and negatively affects ranking .Many times Duplicate content can arise due to technical issues. One of the issues for inadvertent duplicate problem could arise due to many similar but slightly different categories of products or due to bad or mis -configured content management system (CMS).At times duplicate content can also come up if a particular website is categorized under target market rather than by product type and the products are found in each categories with different URLs.
There are many ways to filter out the search results and check duplicate content. This includes:
- The most prevalent and simplest way is to copy a small piece of the content from various pages of the website, and then adds quotation marks and do a Google search.
- The second way to check duplicate content is to visit Google Webmaster Tools account. One can find “HTML Improvements ”under “optimization” .If one selects “Duplicate Title tags” one may immediately find out some duplicate content existing in one’s website which for sure one has no clue before.
- Yahoo also offers a similar service for Webmaster’s that can enable one with more results on duplicate content.
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