SEO is ever changing. SEO is ever evolving.
Donning a White-hat as an SEO is a wise thing. But you never know, when the color changes from White to Black, due to frequent change of search engine algorithms by Google.
The World of SEO is full of wild animals like Panda and Penguin. To keep you safe from them, and also from the upcoming (unforeseen) algo changes, I have compiled 5 SEO resolutions for 2013. Only for you.
1. Avoid Over-optimization: Out of many SEO changes, Over-optimization is one of the most anticipated and most talked about search engine algorithm changes by Google, due in 2013.
Newbie SEO practitioners and bloggers have a very bad habit of walking on the thin line between White-hat and Black-hat SEO practices. There are N number of SEO tactics available. And it’s very tempting to practice each of them.
Most common are – Overuse of keywords in URLs, post headings (H1, H2 etc.) and content. Excessive on-page internal linking. Even, excessive use of no-follow tags.
The best way to avoid over-optimization is – Write articles for your readers, not the brainless search engines (which are always algorithm driven).
2. Avoid Shallow Content: Google Panda is still the biggest threat to all the webmasters and SEO practitioners in 2013.
Millions of websites are being hit by Panda, every time Google refreshes the data. In an effort to make the search experience better Google is simply kicking away shallow and low quality content from the web.
Just few years back, Google was not so smarter. I still remember – while searching for some content on Google, lots of useless websites and pages were appearing on the first page. Now Panda is taking care of all the thin content.
Write well researched and indepth content in a unique way. And you will be appreciated by both – Your readers and Google.
3. Avoid Spammy Links: Penguin, Penguin on the way! Penguin is still giving sleepless nights to webmasters, and will continue to haul in 2013.
Be it – exact match anchor text from guest blogging, or link exchange, or link selling. Avoid all spammy activities in 2013 to avoid Penguin hit. Buying of links is out of question.
Earning links will be the trend in 2013, instead of building links.
4. Avoid Over-dependance on Google: Don’t put all your traffic in Google’s basket. It’s very dangerous to keep all the eggs at one place.
Diversify your source of traffic. I mean, if tomorrow Google will cut off its traffic supply to your blog, you will still survive with the ration from Yahoo, Bing, Facebook, Twitter, Email marketing etc. Try to make a loyal readership base around your blog, and don’t over-depend on Google.
5. Build a Better Social Signal and Google Author Rank: Social signal and Google Author Rank will rule the entire 2013 for search engine ranking of content.
How many social media influencers are in your Facebook or Twitter friends? Not many – is the commonest answer. Participate and contribute to your social media community in a better way to earn influential friends.
Don’t bombard your Facebook or Google+ timeline with frequent spammy blog postings. This irritates followers, resulting in un-follow.
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